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For individuals who naturally bring people together, the economic power of that activity can be easy to overlook, because it can feel so normal. But there is an incredible financial opportunity in that work, and it’s time to take notice, take advantage and start turning your communities into commerce.

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We’ve all heard that success and fulfillment are guaranteed if only we follow our passion. But what does that really mean? How do you follow your passion and pay your bills? Buzzwords like “authenticity” and “purpose” begin to ring hollow as the financial realities of life settle in.